The activities shown on the staircase will help raise your credibility, yet nothing beats authoring your own book, the top step on the Credibility Staircase!
Studies by the Reputation Institute and other marketing consultancies reveal that publishing a book is the top “credible” marketing method for service providers today, and suggest that becoming a published author can increase your credibility factor by 300%!
In a study published by the RAIN Group called the “Business Impact of Writing a Book”, as many as 96% of the authors surveyed agreed that publishing a book significantly affected their businesses, and they would recommend the practice to others.
If you want to establish yourself as an expert in your field, there is simply no better method than to publish a book.
When marketing yourself and your services, put yourself in the prospective client’s shoes. If you were considering two people, one of whom had written a book on the topic, which one would you choose?
Let me help you write and publish your own book; it’ll be ‘rocket fuel’ for your business!